igriega Communication Group
Logotype and identity design for the advertising agency igriega, Grupo de Comunicación. ‘igriega‘ means ‘Greek I‘; this is what the letter ‘y‘ is called in Spanish. This duality of meaning –spoken or written– leads to funny misunderstandings. Therefore it served as the base concept for developing the symbol of the logotype: a fusion of the letters ‘i‘ & ‘y‘.